Thursday, July 21, 2011

On a Collision Course - Apple v/s Google

It is probably one of the most hard fought and persistent battle of the last decade, and it has inevitably spilled on to this one as well. I'm talking about the battle of the computer giants, Apple Inc. and Google. With the latter having released it's Q2 results on the 17th of this month and the former just yesterday, the battle is poised to turn more interesting as the year unfolds.

Google recorded a quarterly revenue of $9 billion, a 32% jump from the previous year with its profits climbing to $2.51 billion due to the high revenue. Larry Page also stated that its share prices increased by 12% in the quarter, which is a minor achievement in itself. Now you might start to think that how could Apple beat all these numbers, even with its brand having become almost as big as Google's. You're right, it hasn't. However, it's come dangerously close to doing so, as Steve Jobs is celebrating his company's best quarter ever.
 
Apple's quarterly profit rose from $3.25 billion to $7.31 billion YoY, which is a more than 100% jump. Revenue soared 82% to $28.57 billion. Gross margins rose to 41.7% from 39.1% a year ago.The sales, as analysts say, are a result of an unanticipated rise in demand for the iPhone 4, while the 5th generation of the iPhone is much anticipated, slated for release later this year. Apple sold 20.3 million iPhones in the quarter, compared with Wall Street's expectations for 17 million to 18 million, as it added 42 new carriers and 15 new countries during the quarter. A year ago, Apple sold 8.4 million iPhones.

These are stunning numbers, to say the least and this is where the threat to Google is clearly visible. Google has not been growing at the frantic pace that is still visible in the Apple quarters, and as a result of this it surely stands a chance of being overtaken by the behemoth in the not-so-distant future. Google announcing the shutting down of its Google Labs project and launching Google+, their bet at killing Facebook, are indicators of where the company is headed in the near future. Undermining Google would be like striking yourself with an axe.

Apple has recently filed a number of lawsuits against the Google-run Android, with an aim to kill off competition in the smartphone market. Being the biggest competitor to the hugely successful iPhone, Apple is trying to finish Android through these lawsuits and thus, hurting Google's ambitions of expansion into the market. This is the latest indicator from the Apple camp, with numerous attempts already to strike at Google.

Clearly both companies are still on the right track; it's just a question of will Apple maintain its position behind Google, or are they headed for a collision further down the tracks.

No comments: